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New trends in the media industry

Updated: Oct 22, 2024


The media industry is currently undergoing some significant changes. At Prodalgo AG, we are committed to supporting startups that are driving advancements in media technology..


  • AI content: The use of artificial intelligence to create content is increasing, bringing both opportunities and challenges.

  • Changing advertising market: After a decline in 2023, the industry expects a recovery in 2024, with companies allocating their budgets to strategic investments.

  • End of traditional business models: Many previous business models are no longer profitable, leading to radical measures and rethinking processes.

  • Content production in transition: The film and streaming industry must adapt to new realities, with influencer productions gaining in importance.

  • Memberships: The next stage of the subscription model, where users pay for exclusive content


Conclusion:The Media Tech sector is ripe with opportunities, and startups that are innovating in this space are well-positioned for growth. At Prodalgo AG, we’re excited to invest in the future of media technology and support the startups that are driving this change.

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