
The media industry is currently undergoing some significant changes. At Prodalgo AG, we are committed to supporting startups that are driving advancements in media technology..
AI content: The use of artificial intelligence to create content is increasing, bringing both opportunities and challenges.
Changing advertising market: After a decline in 2023, the industry expects a recovery in 2024, with companies allocating their budgets to strategic investments.
End of traditional business models: Many previous business models are no longer profitable, leading to radical measures and rethinking processes.
Content production in transition: The film and streaming industry must adapt to new realities, with influencer productions gaining in importance.
Memberships: The next stage of the subscription model, where users pay for exclusive content
Conclusion:The Media Tech sector is ripe with opportunities, and startups that are innovating in this space are well-positioned for growth. At Prodalgo AG, we’re excited to invest in the future of media technology and support the startups that are driving this change.
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