To have an idea is simple but to realize an idea is very difficult.


We do both.

About Prodalgo
In 2005 Bluevalor AG (today Prodalgo AG) was founded as a Financial Services Company and launched the "Bluevalor Lifestyle Brand Equity" Fund. In 2015, the Fund was taken over by Bank J. Safra Sarasin and Bluevalor AG changed its name to Prodalgo AG. 
Today, Prodalgo is a future related FinTech Company and implements customer needs into simple products for the financial and non financial community.

Long before COVID-19 it was important to identify which companies were viable for the future. After COVID-19 this is even more important.

Treedyo provides this in-depth understanding of the future viability of the Swiss companies based on news -thus giving investors the most important tool in making their investment decision –valuable insight into the future 

We are working hard to develop an exciting Next Generation Media News Analysis platform.


Launch of concat News Analysis Tool for equities for over 7000 stocks which simplifies significantly the investment decision making process.

Concat won three awards at the Best of Swiss Web 2014 in the categories:

Mobile Web                           



Concat will be replaced by treedyo.


Launch of "Bluevalor Equity Lifestyle Brand" Fund, an ideal combination between established brands and newcomers.

In 2009 the Fund was managed by Bank J. Safra Sarasin and was renamed "Bluevalor Sustainable Lifestyle Brand Equity" Fund.


In 2012 the Fund won a Lipper Fund Award as Best Fund over 3 years in the category Equity Sector Cyclical

Consumer Goods and Services. 

In 2015, the Fund was taken over by Bank J. Safra Sarasin and was renamed " JSS Bluevalor Sustainable Lifestyle Brand Equity" Fund.


The most reliable way to forecast the future is to try to understand the present. 


John Naisbitt

(American author with focus  on trend and future research)